A talk on how to build outcomes over outputs as a key strategy to building great products using the Target Outcome framework. The talk will cover why the metrics we often use are flawed, how to create useful value metrics, track value incrementally and do guerilla user testing.
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Gabrielle BenefieldGabrielle Benefield is an author, speaker and advisor specialising in Agile and Lean organisational transformation with an emphasis on product strategy and innovation. She is the founder of Evolve Beyond, a global consultancy headquartered in London working with diverse industries including finance, telecommunications, energy and gaming. Gabrielle is the creator of HotHousing, a collaborative method used by many startups and large organisations to rapidly develop products from concept to first release.
Previous to Evolve Beyond, Gabrielle was a successful executive in Silicon Valley, leading major Product, design, and technology divisions. She used Agile and Lean methods to take a startup to successful Initial Public Offering, then led one of the largest Agile enterprise transformations at Yahoo! scaling up to 250+ teams in the US, India, Europe, and Asia. Gabrielle founded the Scrum Foundation in 2009 with Jeff Sutherland (the inventor of Scrum) and other leading Agile thought leaders, to promote enterprise Agile practices within enterprise. Together they founded a large worldwide network of experienced Agile practitioners that continues to promote excellence at the cutting edge of Agile practice today.
Gabrielle is an author of the Scrum Primer, one of the most downloaded guides to Scrum, and is currently co-authoring a book on Agile and lean contracts. She regularly delivers public and private workshops and presentations around the world.